Search Engine Optimisation Sydney

SEO strategies

2009-08-13T17:24:00.000-07:00

Challenges of Getting SEO Buy-in From Management

The bigger the organisation, the more difficult it is to get the SEO buy-in from management because the purse strings are more tightly guarded and there is usually a larger number of people to convince of the value that SEO could offer to the organisation.

Generally, when management is involved in a purchasing decision, their support is driven by the effect that the purchase will have on the bottom line. Now this is not a very simple question to answer when it comes to SEO because there are so many dynamic factors that come into play, it is not possible to offer a standarised response.

For this reason, the first step in the buy-in process is education. Remember that the people in higher management positions, particularly in more traditional companies, will have had limited exposure to online marketing and SEO. The learning curve is certainly a big one and the process will require patience to get them on board.

Reroute via Pay-Per-Click

One possible strategy to getting SEO buy-in is by introducing PPC into the mix. The benefit of PPC is that it is so measurable. The return on advertising spend (ROAS) and margins can be immediately calculated as all the information is on hand.

Of course, companies in certain industries will have budget restrictions that may not allow them to even enter the PPC game, but if there is significant resistance to online marketing and SEO, perhaps the tentative entrance strategy is via PPC. After a few months, once the PPC has had a tangibly positive effect on the bottom line, it may be the time to re-introduce the SEO discussion. In this way, management is able to see the benefit of online marketing and may more readily buy-in to SEO.

Playing the SEO Card

Once the company is profiting from its online marketing investment, you can then ask the decision makers whether they would like to receive a greater percentage of traffic to the website, that is not limited by PPC budgets, that can find the website, unhindered, 24/7. It may be worthwhile pointing out a few key competitors who already rank well organically for ‘money terms’ that are currently driving business to their website, instead of your website. You could also mention that the propensity to click on organic links vs. PPC links lies relatively at 70% and 30%. Imagine what percentage of the online share market pie your company could control, if only an investment was made in optimising the site for those lucrative keywords.

SEO Melbourne

Search Engine Optimisation Sydney

2009-08-12T17:24:00.000-07:00

ROI.com.au is an online marketing company based in Melbourne, Australia. The team at ROI.com.au are passionate at what they do and are committed to providing innovative online marketing solutions to help its clients generate a
positive return from their website investment.The cornerstone of ROI.com.au’s philosophy is to deliver online
success for its clients; which creates long term mutually beneficial relationships with our customers.

Background

Established in 2006 ROI.com.au has quickly become Australia’s leading provider of search engine optimisation solutions to businesses from all walks of life. Today ROI.com.au offers its search engine marketing
services to hundreds of businesses Australia-wide and Internationally.

To support the rapid growth of the organisation ROI.com.au now employs more than 20 passionate staff with a unique blend of marketing, web design, web development and account management expertise. In 2009, ROI.com.au offers the following online services:

Why Choose ROI?

Consultancy Approach - ROI.com.au’s focus is on providing custom solutions that solve business
problems, meet goals and ultimately increase the bottom line of our clients’ businesses
Driving Conversions - Our focus is on driving online conversions to our client websites to help our
clients maximise every dollar invested in online marketing
Account Management - Each client will be allocated an experienced client services manager who will be your main point of contact, answer all queries and help you build your understanding of the strategies being implemented
Transparency - We believe in empowering our clients with data & information and giving full access to
website analytics platforms so that clients can continue to grow & expand their businesses online

The Future

ROI.com.au has successfully transformed from a Melbourne online marketing company into Australia’s leading provider of search engine optimisation services. Our company is reputable in the search engine optimisation industry and is committed to continuous innovation online and the implementation of best practice methodologies that will be the foundation for further local and global expansion in the future.

Local SEO Services: SEO Melbourne, ROI, SEO Services

Phone: 1300 650 274

roi.com.au
info@roi.com.au
1/117 Croydon Road, Surrey Hills
Melbourne , Victoria , 3127 Australia